If your business were working the way you want two years from now, what would your life look like? *

I haven't really thought about it.

I know the income I'd like, but not much beyond that.

I have a general picture: my hours, my income, how I'd spend my time.

I can describe it clearly, including what I'm willing to trade to get there.

If someone at a dinner party asked what you'll sell and what it costs, what would you say? *

Honestly, I'm not sure yet.

I know the general area, but not the specific offer.

I can describe the offer, but I haven't set a price.

I can tell them who it's for, what they get, and the price.

Who is your business for? *

Anyone who needs what I do.

A general group, like "women" or "small business owners."

I know the type of person and the problem she has.

I've talked with people like her, and I know what she needs in her own words.

Which of these is closest to where you are? *

Nothing's set up yet.

I've picked a business name.

I have a name, and I know which legal structure I need.

I've registered the business and opened a separate bank account.

How much do you know about what it will cost to start and run your business? *

I haven't looked into it.

I have a rough guess.

I've listed my startup costs.

I know my startup costs, my monthly costs, and what I need to bring in to cover them.

If you opened for business tomorrow, how would people find out? *

I wouldn't know where to start.

I'd post on social media and hope.

I'd tell friends and family and ask them to share.

I have a list of people to reach out to and a plan for where I'll show up.

How do you feel about being the face of your business? *

Honestly, it makes me want to hide.

I'll do it, but it's uncomfortable.

I'm mostly comfortable. I just don't know what to say.

I'm ready to put myself out there.

Someone says, "I think I need what you offer. How does this work?" What happens next? *

I'd freeze.

I'd explain everything and hope she says yes.

I'd suggest a call, but I don't have a process for it.

I'd book a conversation, ask what she needs, and know how to make an offer.

Once someone says yes, how would you deliver your service? *

I haven't thought that far.

I know what I'd do, but nothing's written down.

I have the basic steps sketched out.

I know how I'd onboard her, deliver the work, and get paid, contract included.

Almost done. A couple of quick reflections, then your results.

A year from now, if your business were working exactly the way you want, what would be different?

How soon are you looking to make a change? *

Now

In the next 3 months

I'm just exploring

What has held you back so far?

First Name *

Last Name *

Email *

Phone *

The Business Gut Check

Almost done. A couple of quick reflections, then your results.